Instagram is a disruptive ecommerce force, unlike some other social media networks. While it was first intended for photo sharing, it’s now a business platform, which can be used by anyone, including drop shipping , ecommerce business owners.
You may be thinking to yourself : can you make money on Instagram ?
How do people make money on Instagram?
How does selling on Instagram differ from other types of ecommerce business?
In this article, we’ll discuss in-depth tactics that you can implement immediately, so you too can earn money from Instagram .
Can You Make Money on Instagram?
Yes , you can definitely make money on Instagram. As long as the business can be expressed visually and creatively for marketing purposes, you can tap into Instagram’s millions of users. Now you might be thinking: right, I get that it’s possible, but how exactly can I be making money on Instagram?
To start off, here are a few ways that you can make money on Instagram:
You can be focusing on sponsored posts for brands that want to reach to your audience, making you the perfect medium to do that.
also You could become an affiliate, and earn money by selling products that belong to other brands.
You should also be selling your own products, which could be physical or digital products, or even a service. Basically, you can sell services and products, just like in any ecommerce business environment.
and You can sell your photography.
The enthusiasts of this social media platform are always looking out for new ways on how to earn money from Instagram.
Don’t worry, we’ll unravel the mysteries of how people make money on Instagram in detail in this post, along with some success stories from Instagram.
How to Make Money on Instagram ?
Instagram is ideal for selling products that photograph well. In other words, if your products are photogenic, most likely you can sell them with Instagram. Also, if you’re photogenic yourself or can take awesome photos, most likely you can have a huge following that can be capitalized to sell.
In general, there are at least 5 business models to make money on Instagram:
1. Become an influencer and make money from sponsored posts.
With your influencer status, you can propose to brands to help to promote them in your posts. An influencer is someone who has built a reputation by doing and sharing things online. They have a good following and they are able to convince their audiences about trends because of the level of trust they have built with their online presence.
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. Influencers have to manage many things at once such as the size and reach of their Instagram accounts as well as the trust and engagement that they build based on their content.
Top influencers make thousands of dollars per sponsored post. Imagine doing one sponsored post per day,
you can make tens of thousands of dollars per month easily.
A typical influencer post includes the creation of content such as an Instagram post or an Instagram story, that will include the promotion of the brand or their products. As an influencer, that’s why it’s extremely important for you to know your audience. You need to understand who your audience mainly consists of, so you know which brands would best fit your audience. If you’ve switched to an Instagram business account, you can research your numbers a bit more through your Instagram Analytics report.
Now, you might be thinking, how do I find brands to work with that will be willing to pay me all this money for a sponsored post? Well, if you’ve created a noteworthy online presence, chances are big brands will reach out to you. But, you can also find brands yourself that you think match your personality and values the best. You can reach out to brands yourself directly (through Instagram or through their websites) to try to negotiate a deal, but you can also list yourself on an influencer marketplace to increase your chances of being found by a big brand.
As an extra tip, be careful not to lose the trust of your existing audience in the process of making money from sponsored posts. That’s why it’s always a good idea to indicate with an Instagram hashtag that it’s a sponsored post (for instance, by adding #sponsored).
2. Become an affiliate and make money selling other people’s products.
You can sell other people’s products and receive a cut. Many brands sell their products through affiliate programs. There are many people that make money from Instagram this way.
The difference between an influencer and an affiliate is that an affiliate is working towards making sales for the partnering brand in exchange for a commission. On the other hand, the influencer is mainly aiming to create awareness.
Affiliates make money on Instagram through a trackable link or a promo code to make sure that any clicks are converted to sales.
Create engaging posts, so you can promote the products without being pushy. The thing is, since you can only have one link on your Instagram bio, you might want to include a landing page to your affiliate link. In each post, include a caption that the product can be purchased via the link on the Instagram bio.
At first it may sound like a challenging game, but affiliate marketing has a variety of expansion possibilities if you plan on growing. You can expand your presence by including a website and/or other marketing or social media channels.
Instagram is all about visual content. Photogenic products would sell well on Instagram. You can sell poster photos, paintings, drawings, animations, videos, and other image or video-based virtual products. On each post, refer readers to visit the link in your bio. This is another popular way that people make money from Instagram.
If you think you take high-quality pictures, there’s a chance that you can get paid for it. But don’t limit yourself with just your photography skills, explore other possibilities that enhance your pictures such as editing and composition. Use the best photo editing apps for phones to get the most out of the photos that you take. Try to be original when you’re taking pictures.
You can sell any physical product that you produce yourself or purchase from suppliers. This conventional ecommerce retailing usually requires stocking some inventory, meaning you’d need to spend some startup capital to stock some products.
And it requires a place where you can keep the products, such a spare room at home or a rented storage place. For instance, if you purchase some inventory from a China-based supplier, you’d need a space to keep them before they’re ordered by and delivered to customers.
Dropshipping is a business model which you can use to run your store without ever holding any inventory. Once you’ve made a sale your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products.
This works in a similar way to the previous point of selling products on Instagram to earn money. Just that you won’t need to store any inventory. You can easily set up a dropshipping store with Shopify’s ecommerce platform, which is free for 14 days, and Oberlo’s forever free plan dropshipping app. With dropshipping, you can experiment to find the niche products that would sell well, without wasting startup capital.
Should I Make Money on Instagram?
For those wondering why they should make money on Instagram, we’ve compiled the top Instagram stats for you. The numbers behind Instagram are staggering, and the platform is catching up with Facebook’s growth. While Facebook has 2.07 billion monthly active users, Instagram’s growth has reached 1 billion users over 8 years in 2018 since its launch in 2010.
With Instagram gaining nonstop popularity, it’s no surprise that Instagrammers are becoming an unstoppable force. They’ve figured out ways to make money on Instagram, and cash in on the pictures that they take.
For business purposes, the following figures are worthy of consideration for people who want to make money with Instagram:
1) 1 billion users are active every month. That’s almost three times the US population.
2) 500 million users are active every day. That’s almost double the US population.
Should you build an Instagram following before or after you start selling?
The answer is simple: before and after.
Ideally, you already have at least a couple hundred of followers before you start selling. This way, you wouldn’t be posting images of products to an empty account. With a couple of hundred followers, some interaction can be expected, which is a good start.
Now, how can you build a strong following on Instagram? Apply these 14 tips right away, so you can start seeing a strong following. A strong following is key to making money from Instagram.
1) Optimize your Instagram profile.
Make sure to choose a username that’s less than 30 characters. Ideally, the name is searchable through a keyword. It should also be consistent with the username you use on other social media platforms.
Your bio should include up to 150 characters. It’s a great idea to include a clickable link to your website in your bio. This is the only place where you can include a clickable link in your Instagram account, so it’s an important aspect of optimizing your account.
2) Create and promote a dedicated hashtag.
If your account name is Jennie’s Candies, consider creating the #jenscandies hashtag. Thus, whenever you want to check conversations related to your brand, you can simply check the hashtag. You can also promote this hashtag everywhere you go and on other platforms, both online and offline.
3) Get creative with hashhags related to your niche.
While Instagram allows 30 hashtags per post, it might backfire. It’s recommended to use 5 to 10 popular hashtags for your niche and related to your products.
4) Participate in conversations related to your niche.
Check out other accounts using the same hashtags. Follow them and get involved in the conversations. You’ll earn new followers this way.
5) Use compelling Instagram captions.
An Instagram caption is a written description or explanation about the Instagram photo to provide more context. The best Instagram captions will help your followers to feel invited to join the conversation and like your posts.
6) Run and promote contests.
Create a contest with a photo that invites contestants and shows the prizes. Also, include a special hashtag for this contest. Decide how the winners will be chosen and post the rules clearly.
For instance, you can create specific photos for the contest. And every photo using the special hashtag is included in the competition. Make sure that you comply with Instagram’s contest rules. Be creative with the contest, so contestants have an opportunity to earn some money from Instagram as well, if possible, like inviting them to join an affiliate program that comes with a prize.
7) Create and promote Instagram Stories and Live Videos.
Instagram Stories have become a huge part of Instagram, and they continue to grow. You can use Instagram Stories like a pro to build your audience. There are many ways how you can play around with the content by adding geotags, selfie stickers, moving texts, add color overlays, texts, and face filters (just like Snapchat) to your Instagram Stories. Be creative when delivering your message. Make it fun.
8) Post regularly.
The key is being consistent and to ensure that posts are styled in the same way, such as using the same filter or types of post, like photos or quotes. To make the most out of it, it would help to know the best time to post on Instagram. This way, the followers would recognize your posts and correlate them with your brand. You can also use third-party social media software applications like Hootsuite, SocialFlow, and Sprout Social to schedule your Instagram posts.
9) Collaborate with influencers and like-minded accounts.
Reach out to influencers and like-minded accounts for exchanged and paid posts. For instance, if you have a huge following, you can do posting exchanges. If you collaborate with an influencer, you can choose to create an affiliate program that pays commission or pay per post depending on the size of the following.
10) Use the location feature.
Post videos and stories to your account. Use appropriate hashtags and geotags so that your posts can be easily found.
11) Develop a unique visual style.
Choose the same filter and style for your Instagram account. If you have several accounts, each account must have its unique personality. For instance, one account is about brand activities and the other one is for selling products.
12) Ask others to engage with your content.
If you ask, people might help you out. As long as the caption on the posts bring value to them and somehow evokes positive feelings, you can ask people politely to get engaged.
13) Use Instagram Ads to Reach More People.
Paid ads can help you to reach more people who otherwise wouldn’t have been looking for your posts. On average, an Instagram ad would cost $0.70 to $1.00.
If you want to make money through Instagram, you need to make sure that brands would want to partner with you. This means you need to start by growing your following.
How many Instagram followers do you need to get money ?
Users with more than 100,000 followers have a good chance of finding brands that would partner with them. But even if you have just a few thousand followers, you could still work with brands that need micro-influencers.
Using apps, following do’s and don’ts list, utilizing the most optimal filters, and applying promotional tactics are key to business success. But, you still need to be aware of new trends and rules, which are necessary to make money on Instagram.
An Instagram Shop lets you integrate your product catalog with your Instagram profile. In turn, this allows you to promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on your profile. Our team has prepared the ultimate guide to setting up an Instagram Shop, which will help you understand how you can make money from an Instagram Shop.
Instagram comes with limited shoppability, which requires some ingenuity to make it work for business. However, the ecommerce shopping feature can be seamlessly integrated with apps specifically designed for a Shopify store.
Try out some apps, so you’ll be able to see for yourself which ones would allow you to publish products, along with their pricing and specifications on separate pages. This way, shoppers would feel they’re still on your Instagram pages while they’re actually already on the ecommerce-ready shopping app pages.
Instagram has detailed rules on how you should post, the types of images or videos to post, and how many times per day you can post. Following these rules could improve your chance to earn money from Instagram It also limits the number of hashtags to include, so you can’t just spam your Instagram account with more than 30 hashtags that aren’t related to the content of the post.
According to CoSchedule, it’s recommended to post 1 to 2 times per day, so your followers wouldn’t feel overwhelmed. And you’ll also have sufficient time to create unique and out-of-this-world posts.
According to Sprout Social, the ideal length of Instagram captions is between 138 to 150 characters. For ad captions, stick with 125 characters. The optimal number of hashtags is between 5 to 10, even though 20+ is possible but not recommended. Instagram may “shadow ban” your posts if they contain more than 20 hashtags. “Shadow banning” means your posts stop showing up in searches for specific hashtags. That will consequently decrease your chances to make money from Instagram.
5) Master Instagram Filters and Photography
The difference between using the optimal and suboptimal filters can be anywhere from one to two digits of likes. Canva did a study on America’s favorite Instagram filters. They are (based on rank): Clarendon, Gingham, Juno, and Lark. And the world’s favorite filters are: Clarendon, Juno, Valencia, Gingham, and Lark.
Most popular filters for fashion:
Most popular filters for fashion:
Most popular filters for food:
Most popular filters for selfies:
Use tools like Picodash to explore which photos work well. You want to emulate successful accounts, but still create your own unique content. Motivate yourself to learn more each day so you can earn money from Instagram.
5)Create Posts Inspired by Viral Stories. Include them in between your product photos and videos on your Instagram account. You can easily design and publish inspirational images with tools like Stencil, PromoRepublic, and Be Funky.
Best practices for finding and reaching your target audience vary widely by social network. You want to break down the targeting process step-by-step for each network. We’ll begin with Instagram.
Step 1: Define Your Target Audience
Why is it important to spend time thinking through who your target audience is?
It will challenge your assumptions. Chances are, your target audience is larger and more diverse than you think. This is good news, because it means more opportunity, but it also complicates your strategy, since you’ll have to come up with different strategies for different Instagram user persona types.
It will make your life easier. Defining your target audience clearly gives you a solid foundation from which to create and promote all future Instagram content. There will be more method to your madness.
Sidebar: This is an iterative process. You can’t just define your target audience and then never re-evaluate.
Here’s how to go about defining your target audience on Instagram.
Start with your larger marketing personas. No need to reinvent the wheel. Start with the personas which your whole marketing team goes after today. You’ll add nuance and detail to these personas once you start digging into the social data.
Use a listening solution to understand the conversation on Instagram. What does the conversation look like around your industry and target topics (not just your brand) on social today?
Who is talking, who is driving the bulk of the conversation, and what is everyone saying?
Aggregate what you know about your personas with the social data. Once you’ve spent some time looking at the conversation, you’ll be able to fit the different conversation types and their participants into each one of your persona buckets to bulk out these personas and make them Instagram-relevant.
Pro Tip: Expand your focus beyond topics related to your brand: once you identify a popular Instagram user discussing topics relevant to your brand, dive into his/her profile to understand what he/she cares about on a general level. It’s important to understand the whole persona, not just the parts that directly connect to your brand.
Now you have a pretty good idea of who you will be targeting on Instagram. Use these personas as your guides.
Now, how do you reach each persona on Instagram?
Find out what resonates with your audience with instascenex
Now that you’ve segmented your various target audiences on Instagram and learned more about what they care about, it’s time to reach those audiences. That will take a different strategy for each persona, but before you develop those individual strategies and content tactics, you’ll want to do the following to reach your target audience as a whole.
Identify the best time to post on Instagram using industry best practices and your social analytics platform of choice.
Identify which pieces of Instagram content and which campaigns have generated the most engagement for your brand over the past year.
Do this for your competitors’ Instagram content, as well. This can be a major source of inspiration for your brand.
Leverage Instagram Stories. More than half of Instagram’s 500 daily active users are on Instagram Stories. Use this feature to interact more deeply with your audiences, generate greater engagement, and stay top-of-mind (and top-of-feed) for Instagram users already following you. Remember to track this data as you go along.
Follow appropriate hashtags using Instagram’s new hashtag follow feature. This feature is perfect for targeting niche communities—and it will increase usership; it makes it easy for Instagram users to delve deeper into the specific worlds they find appealing. As we’ve established, multiple niche communities (personas) are potential buyers for your brand.
get massive reach
Now you can begin taking this information and applying it to individual strategies for each of your personas.
Remember that just because a strategy hasn’t been used in your vertical or industry yet doesn’t mean that you shouldn’t use it. Let’s say Nike rolls out an excellent Instagram campaign with massive reach, engagement, and press pick-up—but you’re a tourism brand. Just because you don’t sell the same thing doesn’t mean you can’t use similar tactics, like video, tight influencer partnerships, and simple, text-driven branding.
Step 3: Use Influencers as Conduits
Next up, invest in an influencer strategy. Influencers are your way in to the communities (and likely buyers) that you’re not reaching today. Begin by:
Defining Your Goal: What would a successful campaign look like to you? What do you expect from the influencers? Do you want them to help raise brand awareness or to help drive more sales? Whatever your goal is, make sure you define it so you have a strong foundation for every other aspect of your campaign.
Defining Your Performance Metrics: How will you keep track of your performance to ensure that you’re reaching your goal? You need to define which metrics will be relevant for measuring your campaign performance. For example, the number of social media impressions, reach, click-through, etc. Consider creating an Instagram analytics dashboard to measure the level of brand awareness raised by influencers.
In our 2017 State of Social Marketing report, we found that brands are using influencers for a variety of reasons, including extending their reach, sharing branded content, and promoting products and offerings. It is undeniable that Instagram is extremely effective as a medium for influencer marketing. Influence Central conducted a survey in which consumers said that Instagram influencers are the sixth most effective in influencing purchases.
Step 4: Keep Listening and Analyzing
Social marketing is essentially a never-ending testing process. To succeed on Instagram, your social analysis should consist of two processes:
Listen in to the larger conversation on a regular basis. This conversation will change as your audience changes, and especially as your audience grows.
Analyze your owned content. Are you publishing the right content based on the information you have about your target audience? Are you hitting your goals? How are you stacking up against competitors? How do you need to pivot?
Now it’s time to put together a content calendar based on what you know about your target audience on Instagram and how to reach them. Color-code the content you’re pushing out for each persona. You’ll add to and delete from this calendar over time as you identify which strategies work and which don’t.
So you want to market your brand on Instagram and grow your account?
You’ve come to the right place.
I’ve helped Instagram accounts go from 0 to 50,000 followers in months and plan on sharing some of the techniques I used to drive growth in this blog post. The tips I’m going to share in todays video have been tried and tested across many industries and have helped brands from around the globe get more followers on Instagram.
How To Market On Instagram And Grow Your Account ?
Let’s get back to some more advanced strategies for Instagram marketing in 2018.
At the beginning of 2018, Instagram has more than 600 million monthly active users and 400 million daily active users.
The growth that Instagram has made over the last few years is an indication that this is a channel that is filled with potential and marketing opportunities for brands.
If you’ve yet to jump onto Instagram, it’s possible that you’re wondering How To Market On Instagram & Grow Your Account. Over the last few years, thousands of marketers, photographers, bloggers, writers and brands have been experimenting and marketing their brands on Instagram. In this post, I’ve compiled some of these opinions and insights to help you better understand Instagram as a marketing channel and how you can use it to grow your account and market your brand.
How To Market On Instagram In 13 Easy Steps
1. Optimize Your Instagram Account.
The best brand Instagram accounts have a compelling bio, memorable profile picture and a connected website that drives to their homepage. It’s one of the first things you have to set up for your account but it’s also one of the first things people look at before deciding to follow you or not. Make your bio descriptive, compelling and don’t be afraid to use emojis.
2. Follow Industry Relevant Accounts.
Think about the types of brands, media companies or people in your industry that are already using Instagram and go find them. Follow their accounts and interact with their last few posts by pressing like or leaving a comment. These accounts might follow you back and help you get started with your initial audience.
3. Find Popular Hashtags In Your Industry.
“Many people on Instagram use hashtags as a way of finding new photos and new people to follow.” said instascene in a recent piece on Instagram Marketing.
Each day, thousands of hashtags shared on Instagram. At first glance it might seem overwhelming but Jason offers some great advice on the topic: “Look through the pictures posted by influencers in your niche. What hashtags do they use? Write these down as potential hashtags to use.”
4. Get Shout Outs From Others.
Nathan Chan who co-founded an online magazine for entrepreneurs called Foundr suggests that brands leverage the power of influencers to grow their account. Nathan was able to grow his account from 0 to 110k followers in five months by building relationships with bigger accounts and having them promote his page on theirs.
Chan suggests that you “research the popular accounts that are relevant in your field, reach out to them to see if they’ll be willing to do an Instagram shoutout for you, and how much that will cost.” As you conduct this outreach, build a spreadsheet that highlights the different accounts you’ve reached out to, their follower count and the price they’re looking to charge.
5. Share Your Posts On Instagram Regularly.
Johnathan Long of Domination Media makes a great point when talking about Instagram on Entrepreneur stating “you want to post often enough that your brand stays relevant” while also warning, “you don’t want to post so frequently that you overwhelm your followers and they unfollow your account.”
One of the most frequently asked questions about Instagram is how frequently a brand should post. While many brands try to put a number on it, the reality is that what works best for one brand doesn’t always work for the next. Run your own experiments and determine the best frequency for your audience.
6. Use Hashtags In The Comment Section.
One of the most underrated tricks in the book for Instagram market is the usage of hashtags in the comments instead of main post. Rather than stuffing your posts caption with a handful of hashtags and giving the perception of reach desperation – comment with the hashtags after pressing share. The impact is the same except your caption doesn’t look as bad!
7. Run Instagram Contests.
“A good contest can hands down be one of the best ways to drive new followers & activity on your Instagram account.” says Stuart McKeown one of the co-founders of Gleam.io.
“Instagram has the flexibility to allow you to just run your contest on your feed, the advantage of this is that it’s easy to setup & encourages participation via Instagram.”
The downside to contests on Instagram is that it can be quite challenging to test. That’s why Stuart also suggests you use the link your bio as a place to send your followers and have them enter another contest.
Sites like Gleam.io offer an easy to build contest form that will serve all your needs for a random draw with a social sharing component.
8. Tell Your Followers To Like Your Content.
“Tell People to Double Tap If They Agree,” is the recommendation I gave when sharing a few Instagram Tips on Jay Baer‘s Convince & Convert blog.
It’s a simple idea that asks your followers to tap a photo twice which results in a post like. That means the post will be shown to more people because of the Instagram Algorithm and show in the activity feed.
9. Build Relationships With Other Influential Accounts.
The fastest way to grow an Instagram account is by engaging accounts with a larger following than you and having them promote your account.
When talking about his own Instagram Experiment, Neil Patel shared an assumption proved false. “I thought it would be enough just to like other people’s pictures in order for them to follow me and like my photos.
As it turned out, I got way more interaction when I commented on other users’ photos then when I merely liked them.”
like Instagram has grown in popularity, people have become less surprised and flattered by likes.
as a result, brands who are looking to truly stand out will need to take it a step further by leaving comments.
it’s a section on Instagram where you can share temporary video clips or images that all of your followers can see but the content disappears within 24 hours. The approach is a direct spin-off of Snapchat Stories.
When using Instagram stories, consider mixing static content that you may find on your camera roll with content happening in the moment.
Don’t forget to also use strategies like collaborating with other Instagram accounts and taking over their stories to reach an even broader audience.
12. Use Both Images & Video Content.
When thinking about your Instagram video content, she also suggests that you “create clear, fun, and engaging videos that people are going to want to tag their friends in.
” Creating images or videos that inspire people to tag their friends is a great way to drive virality for your account.
As friends tag other friends, the content officially starts to spread like wildfire and take on a life of its own!
13. Run Instagram Ads.
One of the best parts of Instagram is the fact that it shares data with Facebook. As a result, you have the ability to use the advanced psychographic & demographic targeting offered on Facebook with Instagram as well. If you want to target people who live in a specific country and follow a specific band, you can do exactly that using Facebook Ads Manager.
Instagram advertising offers photo based advertising in a square or vertical format and video ads in a square or landscape format. Most recently, Instagram also launched a carousel feature which offers an even more dynamic advertising experience on Instagram.
As Instagram continues to grow as a significant player in the marketing world, brands are beginning to take notice. If you have yet to begin leveraging Instagram, there’s never been a better time to start.
Take these 13 tips on How To Market On Instagram as a starting point and use them to stand out in your industry. If you’re still not sure how to get started, take a look at this presentation to gain a bit more insight into what goes into creating an Instagram
finally if you make this steps, you will exactly Get More Followers on Instagram
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