How to Build a Strong Following on Instagram

How to Build a Strong Following on Instagram

Should you build an Instagram following before or after you start selling?

The answer is simple: before and after.

Ideally, you already have at least a couple hundred of followers before you start selling. This way, you wouldn’t be posting images of products to an empty account. With a couple of hundred followers, some interaction can be expected, which is a good start.

Now, how can you build a strong following on Instagram? Apply these 14 tips right away, so you can start seeing a strong following. A strong following is key to making money from Instagram.

1) Optimize your Instagram profile.

Make sure to choose a username that’s less than 30 characters. Ideally, the name is searchable through a keyword. It should also be consistent with the username you use on other social media platforms.

Your bio should include up to 150 characters.  It’s a great idea to include a clickable link to your website in your bio. This is the only place where you can include a clickable link in your Instagram account, so it’s an important aspect of optimizing your account.

2) Create and promote a dedicated hashtag.

If your account name is Jennie’s Candies, consider creating the #jenscandies hashtag. Thus, whenever you want to check conversations related to your brand, you can simply check the hashtag. You can also promote this hashtag everywhere you go and on other platforms, both online and offline.

3) Get creative with hashhags related to your niche.

While Instagram allows 30 hashtags per post, it might backfire. It’s recommended to use 5 to 10 popular hashtags for your niche and related to your products.

4) Participate in conversations related to your niche.

Check out other accounts using the same hashtags. Follow them and get involved in the conversations. You’ll earn new followers this way.

5) Use compelling Instagram captions.

An Instagram caption is a written description or explanation about the Instagram photo to provide more context. The best Instagram captions will help your followers to feel invited to join the conversation and like your posts.

6) Run and promote contests.

Create a contest with a photo that invites contestants and shows the prizes. Also, include a special hashtag for this contest. Decide how the winners will be chosen and post the rules clearly.

For instance, you can create specific photos for the contest. And every photo using the special hashtag is included in the competition. Make sure that you comply with Instagram’s contest rules. Be creative with the contest, so contestants have an opportunity to earn some money from Instagram as well, if possible, like inviting them to join an affiliate program that comes with a prize.

7) Create and promote Instagram Stories and Live Videos.

Instagram Stories have become a huge part of Instagram, and they continue to grow. You can use Instagram Stories like a pro to build your audience.  There are many ways how you can play around with the content by adding geotags, selfie stickers, moving texts, add color overlays, texts, and face filters (just like Snapchat) to your Instagram Stories. Be creative when delivering your message. Make it fun.

8) Post regularly.

The key is being consistent and to ensure that posts are styled in the same way, such as using the same filter or types of post, like photos or quotes. To make the most out of it, it would help to know the best time to post on Instagram. This way, the followers would recognize your posts and correlate them with your brand. You can also use third-party social media software applications like Hootsuite, SocialFlow, and Sprout Social to schedule your Instagram posts.

9) Collaborate with influencers and like-minded accounts.

Reach out to influencers and like-minded accounts for exchanged and paid posts. For instance, if you have a huge following, you can do posting exchanges. If you collaborate with an influencer, you can choose to create an affiliate program that pays commission or pay per post depending on the size of the following.

10) Use the location feature.

Post videos and stories to your account. Use appropriate hashtags and geotags so that your posts can be easily found.

11) Develop a unique visual style.

Choose the same filter and style for your Instagram account. If you have several accounts, each account must have its unique personality. For instance, one account is about brand activities and the other one is for selling products.

12) Ask others to engage with your content.

If you ask, people might help you out. As long as the caption on the posts bring value to them and somehow evokes positive feelings, you can ask people politely to get engaged.

13) Use Instagram Ads to Reach More People.

Paid ads can help you to reach more people who otherwise wouldn’t have been looking for your posts. On average, an Instagram ad would cost $0.70 to $1.00.

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How To Targeting Instagram Audience and Find Reach

How To Targeting Instagram Audience and Find Reach

Best practices for finding and reaching your target audience vary widely by social network. You want to break down the targeting process step-by-step for each network. We’ll begin with Instagram.

Step 1: Define Your Target Audience

Why is it important to spend time thinking through who your target audience is?

  1. It will challenge your assumptions. Chances are, your target audience is larger and more diverse than you think. This is good news, because it means more opportunity, but it also complicates your strategy, since you’ll have to come up with different strategies for different Instagram user persona types.
  2. It will make your life easier. Defining your target audience clearly gives you a solid foundation from which to create and promote all future Instagram content. There will be more method to your madness.

Sidebar: This is an iterative process. You can’t just define your target audience and then never re-evaluate.

Here’s how to go about defining your target audience on Instagram.

  1. Start with your larger marketing personas. No need to reinvent the wheel. Start with the personas which your whole marketing team goes after today.
    You’ll add nuance and detail to these personas once you start digging into the social data.
  2. Use a listening solution to understand the conversation on Instagram. What does the conversation look like around your industry and target topics (not just your brand) on social today?

    Who is talking, who is driving the bulk of the conversation, and what is everyone saying?

  3. Aggregate what you know about your personas with the social data. Once you’ve spent some time looking at the conversation, you’ll be able to fit the different conversation types and their participants into each one of your persona buckets to bulk out these personas and make them Instagram-relevant.

Pro Tip: Expand your focus beyond topics related to your brand: once you identify a popular Instagram user discussing topics relevant to your brand, dive into his/her profile to understand what he/she cares about on a general level. It’s important to understand the whole persona, not just the parts that directly connect to your brand.

Now you have a pretty good idea of who you will be targeting on Instagram. Use these personas as your guides.

Now, how do you reach each persona on Instagram?

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Now that you’ve segmented your various target audiences on Instagram and learned more about what they care about, it’s time to reach those audiences. That will take a different strategy for each persona, but before you develop those individual strategies and content tactics, you’ll want to do the following to reach your target audience as a whole.

  • Identify the best time to post on Instagram using industry best practices and your social analytics platform of choice.
  • Identify which pieces of Instagram content and which campaigns have generated the most engagement for your brand over the past year.
  • Do this for your competitors’ Instagram content, as well. This can be a major source of inspiration for your brand.
  • Leverage Instagram Stories. More than half of Instagram’s 500 daily active users are on Instagram Stories. Use this feature to interact more deeply with your audiences, generate greater engagement, and stay top-of-mind (and top-of-feed) for Instagram users already following you. Remember to track this data as you go along.
  • Follow appropriate hashtags using Instagram’s new hashtag follow feature. This feature is perfect for targeting niche communities—and it will increase usership; it makes it easy for Instagram users to delve deeper into the specific worlds they find appealing. As we’ve established, multiple niche communities (personas) are potential buyers for your brand.

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Now you can begin taking this information and applying it to individual strategies for each of your personas. 

Remember that just because a strategy hasn’t been used in your vertical or industry yet doesn’t mean that you shouldn’t use it. Let’s say Nike rolls out an excellent Instagram campaign with massive reach, engagement, and press pick-up—but you’re a tourism brand. Just because you don’t sell the same thing doesn’t mean you can’t use similar tactics, like video, tight influencer partnerships, and simple, text-driven branding.

Step 3: Use Influencers as Conduits

Next up, invest in an influencer strategy. Influencers are your way in to the communities (and likely buyers) that you’re not reaching today. Begin by:

  • Defining Your Goal: What would a successful campaign look like to you? What do you expect from the influencers? Do you want them to help raise brand awareness or to help drive more sales? Whatever your goal is, make sure you define it so you have a strong foundation for every other aspect of your campaign.
  • Defining Your Performance Metrics: How will you keep track of your performance to ensure that you’re reaching your goal? You need to define which metrics will be relevant for measuring your campaign performance. For example, the number of social media impressions, reach, click-through, etc. Consider creating an Instagram analytics dashboard to measure the level of brand awareness raised by influencers.

In our 2017 State of Social Marketing report, we found that brands are using influencers for a variety of reasons, including extending their reach, sharing branded content, and promoting products and offerings. It is undeniable that Instagram is extremely effective as a medium for influencer marketing. Influence Central conducted a survey in which consumers said that Instagram influencers are the sixth most effective in influencing purchases.

From the 2017 State of Social Marketing Report from Simply Measured

Step 4: Keep Listening and Analyzing

Social marketing is essentially a never-ending testing process. To succeed on Instagram, your social analysis should consist of two processes:

  • Listen in to the larger conversation on a regular basis. This conversation will change as your audience changes, and especially as your audience grows.
  • Analyze your owned content. Are you publishing the right content based on the information you have about your target audience? Are you hitting your goals? How are you stacking up against competitors? How do you need to pivot?
Step 5: Put Together Your Content Calendar

Now it’s time to put together a content calendar based on what you know about your target audience on Instagram and how to reach them. Color-code the content you’re pushing out for each persona. You’ll add to and delete from this calendar over time as you identify which strategies work and which don’t.

How to Get “300 Real” Targeted Instagram Followers .. every day

How to Get “300 Real” Targeted Instagram Followers .. every day

Instagram took the world by surprise.

When the app was first introduced, it skyrocketed to 1 million users within 3 months.

Today, that number is closer to 700 million and climbing. This means that the platform is an entirely different animal than it was a couple of years ago.

It has evolved to have more power, more capabilities, and more adaptive perfection for its users.

From where I stand, Instagram has never been more useful than it is right now for personal and business brand building.

Later, I’ll get into detail about the endless opportunities and why you should not neglect this social media platform.

Sure, you may ultimately decide that your target audience isn’t particularly an Instagram crowd. But it would be incredibly shortsighted to not — at the very least — test the platform.

This is why I wrote this article. You need the right metrics and tools to build a successful Instagram campaign.

I want to help you succeed on Instagram and harness the impact that it can have for your business.

So what does success look like? It means attracting the usual stuff like followers, likes, mentions, and comments.

It also means engaging on a deeper level with your audience and mapping that engagement into a marketing or sales goal. You’re connecting with users in a way that truly matters, and that’s going to have implications for the way you do business.

In this article, I’ll show you how to get 300+ real, targeted Instagram followers per day.

We’ll walk through a step-by-step process on how you can achieve this with no hassle at all.

 

Here’s a steps to get more instagram followers :

  • Introducing Instagram
  • The evolution of Instagram
  • Fake vs. real followers and how to spot the fakes
  • 1: Determine the overall purpose of your Instagram account
  • 2: Come up with a content strategy
  • 3: Design your profile for maximum engagement
  • 4: Post photos that grab attention
  • 5: Add long image captions to your post
  • 6: Add strategic hashtags
  • 7: Create a posting schedule
  • 8: Locate and follow your target users
  • 9: Follow 50 users per hour
  • 10: Become an active member of the community
  • 11: Partner and cross-promote with relevant users
  • 12: Run challenges and contests
  • 13: Run Instagram ads
  • 14: Link your Instagram to your offline customer
  • 15: Keep tabs on what’s working so you can continue to optimize your performance

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how to get 300 instagram follower every day

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How to Get Followers on Instagram

How to Get Followers on Instagram

1- Promote your profile.

Having a perfectly manicured Instagram profile won’t mean anything if people don’t know where to look for your content, so post your profile’s handle everywhere that you can. Popular locations include social media and your email signature, but you can expand on this by sending your profile’s handle to people via instant message.

  • One long-term strategy that may benefit you is putting your Instagram handle on a business card

2- Use currently trending hashtags and mentions.

If you notice that a particular hashtag and/or celebrity is trending, find a way to use the hashtag and/or mention the celebrity in your next post.

3- Create detailed captions.

When adding a caption to your photos, think about the kind of content that you would stop to read; things like humor, questions, and detailed stories tend to attract more engagement, which increases the odds of a follow.

  • Your captions should also have distinct calls-to-action (e.g., “Double-tap if you agree!”), along with a global call-to-action (e.g., “For more posts like this, follow this page”).

4- Space out your uploads.

You might be tempted to think that rapidly filling your Instagram page with a bunch of photos will attract more followers, but quite the opposite is true. If you post too many photos at once, you will end up flooding the home pages of your followers. Non-followers will not want to follow you, and people who do currently follow you may change their mind and stop.

  • On average, post no more than one to three photos each day.

5- Post your photos during peak times.

An Instagram photo has a lifespan of three to four hours before it disappears into the Instagram community. If you post while the largest number of people are on, you are more likely to get random viewers and potential followers than you would at other times of the day.

  • The two most popular times of the day are in the morning and after work lets out.
  • The most popular time of the week is Wednesday between 5 PM and 6 PM.
  • 2:00pm-3:00pm, central time, is another active rush period on Instagram.
  • Every Instagram account has a different audience. Work out what times get you the most amount of interactions and post regularly at those times.

6- Follow large numbers of users.

One of the quickest ways to attract the attention of other Instagram users is to begin following them first. The more people who you follow, the more who will consider following back.

  • Look for popular users, as well as users who follow many more people than they have followers. These people may want to bulk up their number of followers, and will follow you back.
  • If an account has “f4f” or “follow4follow” (or any derivative of either phrase) in their bio, following them will most likely encourage them to follow you back.

7- Interact with other users’ posts.

While following users is a good way to get them to notice your account, they might remain ambivalent until you begin liking and commenting on their posts.

  • This strategy takes time, but often results in loyal followers who may recommend your account to friends.

8- Join a micro-community.

Micro-communities are based around Instagram accounts which involve a wide range of users by sponsoring daily challenges and offering forums. By becoming actively involved in a micro-community, you can quickly introduce yourself to other Instagram users. Best of all, these users are eager to be active on Instagram, so they can be more likely to follow new users.

  • For instance, the @joshjohnson#JJ community offers daily challenges and forums. If you tag your photos with the #JJ hashtag and follow the 1-2-3 rule of the community, you can easily gain new followers. The basic rule is that, for every photo you post, you should comment on two others and like three more.

 

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Best Ways to Get More Real Instagram Followers

Best Ways to Get More Real Instagram Followers

increase instagram followers and grow up your account 2019

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, selling, networking and audience building tool for individuals and brands. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook. (more…)