How To Targeting Instagram Audience and Find Reach

How To Targeting Instagram Audience and Find Reach

Best practices for finding and reaching your target audience vary widely by social network. You want to break down the targeting process step-by-step for each network. We’ll begin with Instagram.

Step 1: Define Your Target Audience

Why is it important to spend time thinking through who your target audience is?

  1. It will challenge your assumptions. Chances are, your target audience is larger and more diverse than you think. This is good news, because it means more opportunity, but it also complicates your strategy, since you’ll have to come up with different strategies for different Instagram user persona types.
  2. It will make your life easier. Defining your target audience clearly gives you a solid foundation from which to create and promote all future Instagram content. There will be more method to your madness.

Sidebar: This is an iterative process. You can’t just define your target audience and then never re-evaluate.

Here’s how to go about defining your target audience on Instagram.

  1. Start with your larger marketing personas. No need to reinvent the wheel. Start with the personas which your whole marketing team goes after today.
    You’ll add nuance and detail to these personas once you start digging into the social data.
  2. Use a listening solution to understand the conversation on Instagram. What does the conversation look like around your industry and target topics (not just your brand) on social today?

    Who is talking, who is driving the bulk of the conversation, and what is everyone saying?

  3. Aggregate what you know about your personas with the social data. Once you’ve spent some time looking at the conversation, you’ll be able to fit the different conversation types and their participants into each one of your persona buckets to bulk out these personas and make them Instagram-relevant.

Pro Tip: Expand your focus beyond topics related to your brand: once you identify a popular Instagram user discussing topics relevant to your brand, dive into his/her profile to understand what he/she cares about on a general level. It’s important to understand the whole persona, not just the parts that directly connect to your brand.

Now you have a pretty good idea of who you will be targeting on Instagram. Use these personas as your guides.

Now, how do you reach each persona on Instagram?

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Now that you’ve segmented your various target audiences on Instagram and learned more about what they care about, it’s time to reach those audiences. That will take a different strategy for each persona, but before you develop those individual strategies and content tactics, you’ll want to do the following to reach your target audience as a whole.

  • Identify the best time to post on Instagram using industry best practices and your social analytics platform of choice.
  • Identify which pieces of Instagram content and which campaigns have generated the most engagement for your brand over the past year.
  • Do this for your competitors’ Instagram content, as well. This can be a major source of inspiration for your brand.
  • Leverage Instagram Stories. More than half of Instagram’s 500 daily active users are on Instagram Stories. Use this feature to interact more deeply with your audiences, generate greater engagement, and stay top-of-mind (and top-of-feed) for Instagram users already following you. Remember to track this data as you go along.
  • Follow appropriate hashtags using Instagram’s new hashtag follow feature. This feature is perfect for targeting niche communities—and it will increase usership; it makes it easy for Instagram users to delve deeper into the specific worlds they find appealing. As we’ve established, multiple niche communities (personas) are potential buyers for your brand.

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Now you can begin taking this information and applying it to individual strategies for each of your personas. 

Remember that just because a strategy hasn’t been used in your vertical or industry yet doesn’t mean that you shouldn’t use it. Let’s say Nike rolls out an excellent Instagram campaign with massive reach, engagement, and press pick-up—but you’re a tourism brand. Just because you don’t sell the same thing doesn’t mean you can’t use similar tactics, like video, tight influencer partnerships, and simple, text-driven branding.

Step 3: Use Influencers as Conduits

Next up, invest in an influencer strategy. Influencers are your way in to the communities (and likely buyers) that you’re not reaching today. Begin by:

  • Defining Your Goal: What would a successful campaign look like to you? What do you expect from the influencers? Do you want them to help raise brand awareness or to help drive more sales? Whatever your goal is, make sure you define it so you have a strong foundation for every other aspect of your campaign.
  • Defining Your Performance Metrics: How will you keep track of your performance to ensure that you’re reaching your goal? You need to define which metrics will be relevant for measuring your campaign performance. For example, the number of social media impressions, reach, click-through, etc. Consider creating an Instagram analytics dashboard to measure the level of brand awareness raised by influencers.

In our 2017 State of Social Marketing report, we found that brands are using influencers for a variety of reasons, including extending their reach, sharing branded content, and promoting products and offerings. It is undeniable that Instagram is extremely effective as a medium for influencer marketing. Influence Central conducted a survey in which consumers said that Instagram influencers are the sixth most effective in influencing purchases.

From the 2017 State of Social Marketing Report from Simply Measured

Step 4: Keep Listening and Analyzing

Social marketing is essentially a never-ending testing process. To succeed on Instagram, your social analysis should consist of two processes:

  • Listen in to the larger conversation on a regular basis. This conversation will change as your audience changes, and especially as your audience grows.
  • Analyze your owned content. Are you publishing the right content based on the information you have about your target audience? Are you hitting your goals? How are you stacking up against competitors? How do you need to pivot?
Step 5: Put Together Your Content Calendar

Now it’s time to put together a content calendar based on what you know about your target audience on Instagram and how to reach them. Color-code the content you’re pushing out for each persona. You’ll add to and delete from this calendar over time as you identify which strategies work and which don’t.

what is the best instagram marketing ways

what is the best instagram marketing ways

So you want to market your brand on Instagram and grow your account?

You’ve come to the right place.

I’ve helped Instagram accounts go from 0 to 50,000 followers in months and plan on sharing some of the techniques I used to drive growth in this blog post. The tips I’m going to share in todays video have been tried and tested across many industries and have helped brands from around the globe get more followers on Instagram.

How To Market On Instagram And Grow Your Account ?

Let’s get back to some more advanced strategies for Instagram marketing in 2018.

At the beginning of 2018, Instagram has more than 600 million monthly active users and 400 million daily active users.

The growth that Instagram has made over the last few years is an indication that this is a channel that is filled with potential and marketing opportunities for brands.

If you’ve yet to jump onto Instagram, it’s possible that you’re wondering How To Market On Instagram & Grow Your Account. Over the last few years, thousands of marketers, photographers, bloggers, writers and brands have been experimenting and marketing their brands on Instagram. In this post, I’ve compiled some of these opinions and insights to help you better understand Instagram as a marketing channel and how you can use it to grow your account and market your brand.

How To Market On Instagram In 13 Easy Steps

1. Optimize Your Instagram Account.

The best brand Instagram accounts have a compelling bio, memorable profile picture and a connected website that drives to their homepage. It’s one of the first things you have to set up for your account but it’s also one of the first things people look at before deciding to follow you or not. Make your bio descriptive, compelling and don’t be afraid to use emojis.

2. Follow Industry Relevant Accounts.

Think about the types of brands, media companies or people in your industry that are already using Instagram and go find them. Follow their accounts and interact with their last few posts by pressing like or leaving a comment. These accounts might follow you back and help you get started with your initial audience.

3. Find Popular Hashtags  In Your Industry.

“Many people on Instagram use hashtags as a way of finding new photos and new people to follow.” said instascene in a recent piece on Instagram Marketing.

Each day, thousands of hashtags shared on Instagram. At first glance it might seem overwhelming but Jason offers some great advice on the topic: “Look through the pictures posted by influencers in your niche. What hashtags do they use? Write these down as potential hashtags to use.”

4. Get Shout Outs From Others.

Nathan Chan who co-founded an online magazine for entrepreneurs called Foundr suggests that brands leverage the power of influencers to grow their account. Nathan was able to grow his account from 0 to 110k followers in five months by building relationships with bigger accounts and having them promote his page on theirs.

Chan suggests that you “research the popular accounts that are relevant in your field, reach out to them to see if they’ll be willing to do an Instagram shoutout for you, and how much that will cost.” As you conduct this outreach, build a spreadsheet that highlights the different accounts you’ve reached out to, their follower count and the price they’re looking to charge.

5. Share Your Posts On Instagram Regularly.

 Johnathan Long of Domination Media makes a great point when talking about Instagram on Entrepreneur stating  “you want to post often enough that your brand stays relevant” while also warning, “you don’t want to post so frequently that you overwhelm your followers and they unfollow your account.”

One of the most frequently asked questions about Instagram is how frequently a brand should post. While many brands try to put a number on it, the reality is that what works best for one brand doesn’t always work for the next. Run your own experiments and determine the best frequency for your audience.

6. Use Hashtags In The Comment Section. 

One of the most underrated tricks in the book for Instagram market is the usage of hashtags in the comments instead of main post. Rather than stuffing your posts caption with a handful of hashtags and giving the perception of reach desperation – comment with the hashtags after pressing share. The impact is the same except your caption doesn’t look as bad!

7. Run Instagram Contests.

“A good contest can hands down be one of the best ways to drive new followers & activity on your Instagram account.” says Stuart McKeown one of the co-founders of Gleam.io.

“Instagram has the flexibility to allow you to just run your contest on your feed, the advantage of this is that it’s easy to setup & encourages participation via Instagram.”

The downside to contests on Instagram is that it can be quite challenging to test. That’s why Stuart also suggests you use the link your bio as a place to send your followers and have them enter another contest.

Sites like Gleam.io offer an easy to build contest form that will serve all your needs for a random draw with a social sharing component.

8. Tell Your Followers To Like Your Content.

“Tell People to Double Tap If They Agree,” is the recommendation I gave when sharing a few Instagram Tips on Jay Baer‘s Convince & Convert blog.

It’s a simple idea that asks your followers to tap a photo twice which results in a post like. That means the post will be shown to more people because of the Instagram Algorithm and show in the activity feed.

9. Build Relationships With Other Influential Accounts. 

The fastest way to grow an Instagram account is by engaging accounts with a larger following than you and having them promote your account.

If you’re already creating great content, you might not have to pay them to give you a shout out. You might be able to get organic shout outs simply by building a quality relationship with an influencer.

10. Comment On Photos From Other Accounts.

When talking about his own Instagram Experiment, Neil Patel shared an assumption proved false. “I thought it would be enough just to like other people’s pictures in order for them to follow me and like my photos.

As it turned out, I got way more interaction when I commented on other users’ photos then when I merely liked them.”

like Instagram has grown in popularity, people have become less surprised and flattered by likes.

as a result, brands who are looking to truly stand out will need to take it a step further by leaving comments.

[Related: best ways to get instagram followers]

11. Use Instagram Stories On The Regular.

There are plenty of great ways to promote your brand with Instagram Stories. If you’re not familiar with Instagram Stories,

it’s a section on Instagram where you can share temporary video clips or images that all of your followers can see but the content disappears within 24 hours. The approach is a direct spin-off of Snapchat Stories.  

When using Instagram stories, consider mixing static content that you may find on your camera roll with content happening in the moment.

Don’t forget to also use strategies like collaborating with other Instagram accounts and taking over their stories to reach an even broader audience.

12. Use Both Images & Video Content. 

When thinking about your Instagram video content, she also suggests that you “create clear, fun, and engaging videos that people are going to want to tag their friends in.

” Creating images or videos that inspire people to tag their friends is a great way to drive virality for your account.

As friends tag other friends, the content officially starts to spread like wildfire and take on a life of its own!

13. Run Instagram Ads. 

One of the best parts of Instagram is the fact that it shares data with Facebook. As a result, you have the ability to use the advanced psychographic & demographic targeting offered on Facebook with Instagram as well. If you want to target people who live in a specific country and follow a specific band, you can do exactly that using Facebook Ads Manager.

Instagram advertising offers photo based advertising in a square or vertical format and video ads in a square or landscape format. Most recently, Instagram also launched a carousel feature which offers an even more dynamic advertising experience on Instagram.

Conclusion

As Instagram continues to grow as a significant player in the marketing world, brands are beginning to take notice. If you have yet to begin leveraging Instagram, there’s never been a better time to start.

Take these 13 tips on How To Market On Instagram as a starting point and use them to stand out in your industry. If you’re still not sure how to get started, take a look at this presentation to gain a bit more insight into what goes into creating an Instagram

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How to Get “300 Real” Targeted Instagram Followers .. every day

How to Get “300 Real” Targeted Instagram Followers .. every day

Instagram took the world by surprise.

When the app was first introduced, it skyrocketed to 1 million users within 3 months.

Today, that number is closer to 700 million and climbing. This means that the platform is an entirely different animal than it was a couple of years ago.

It has evolved to have more power, more capabilities, and more adaptive perfection for its users.

From where I stand, Instagram has never been more useful than it is right now for personal and business brand building.

Later, I’ll get into detail about the endless opportunities and why you should not neglect this social media platform.

Sure, you may ultimately decide that your target audience isn’t particularly an Instagram crowd. But it would be incredibly shortsighted to not — at the very least — test the platform.

This is why I wrote this article. You need the right metrics and tools to build a successful Instagram campaign.

I want to help you succeed on Instagram and harness the impact that it can have for your business.

So what does success look like? It means attracting the usual stuff like followers, likes, mentions, and comments.

It also means engaging on a deeper level with your audience and mapping that engagement into a marketing or sales goal. You’re connecting with users in a way that truly matters, and that’s going to have implications for the way you do business.

In this article, I’ll show you how to get 300+ real, targeted Instagram followers per day.

We’ll walk through a step-by-step process on how you can achieve this with no hassle at all.

 

Here’s a steps to get more instagram followers :

  • Introducing Instagram
  • The evolution of Instagram
  • Fake vs. real followers and how to spot the fakes
  • 1: Determine the overall purpose of your Instagram account
  • 2: Come up with a content strategy
  • 3: Design your profile for maximum engagement
  • 4: Post photos that grab attention
  • 5: Add long image captions to your post
  • 6: Add strategic hashtags
  • 7: Create a posting schedule
  • 8: Locate and follow your target users
  • 9: Follow 50 users per hour
  • 10: Become an active member of the community
  • 11: Partner and cross-promote with relevant users
  • 12: Run challenges and contests
  • 13: Run Instagram ads
  • 14: Link your Instagram to your offline customer
  • 15: Keep tabs on what’s working so you can continue to optimize your performance

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Best Ways to Get More Real Instagram Followers

Best Ways to Get More Real Instagram Followers

increase instagram followers and grow up your account 2019

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, selling, networking and audience building tool for individuals and brands. It’s one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook. (more…)