Instagram is an excellent platform for fashion-related accounts. It’s an image-based platform where stunning photos pause the scroll long enough for captions to be read.
Fashion Instagram can even go a step further with shoppable posts that help followers have a more complete, immersive experience.
As with any Instagram account, one of the most important aspects of an Instagram strategy is follower growth.
After all, your account won’t be able to build a community or be used as a marketing tool unless it has organic, engaged followers.
Unfortunately, increasing your following can be difficult. It can take a long time, and strategies appear to be changing as quickly as the Instagram algorithm.
Today, however, we’ve got five fashion Instagram account tips to help you get more Instagram followers, whether you’re a fashion Instagram influencer, brand, or business.
1. Ensure that your content is visually appealing.
Instagram is a visual platform, which is ideal for those in the fashion industry. As a result, you must have high-quality, scroll-stopping images that resonate with your ideal followers and audience members. Many fashion Instagram accounts have stunning images, so make sure yours are as well. The heart of your Instagram success is content creation.
Show some behind-the-scenes photos in both your feed and your stories to make your content stand out. Showcase your team, events, and other non-glamorous images. This can help you stand out in the world of fashion Instagram.
When you do post traditional fashion shots, make them well-composed and eye-catching, as @miamiamine does in the image below. To stand out, make sure your outfit contrasts well with the background. You don’t want the fashion to get lost in your posts!
2. Maintain Your Individuality
This is possibly our most important tip. Being yourself is the best way to attract followers who will want to stick with you (and potentially become customers).
If you try to imitate someone else’s style, your audience will never see or know who you truly are. People can tell when someone is being unauthentic, especially if they are aware that they are doing so solely to build a brand or an online following.
The best thing you can do is to create a unique and genuine account. Your followers must be able to recognise and follow you and your story. You’re giving your followers a glimpse into who you are by sharing information about
your life or simply highlighting unusual fashion choices.
Your account will become far more relatable if you share your personal side as well as your favourite style. People are looking for other real people to connect with and follow online in an increasingly crowded online world.
3. Combine Professional and Low-Quality Photos
This is related to our theme of developing a genuine, relatable brand presence online. Some fashion Instagram influencers are so focused on only posting perfect, high-quality photos that they miss out on the opportunity to share some great moments because the photographer was not present.
This is an especially important tip if you’re an influencer or otherwise working to build your
personal brand. You want your followers to get to know you so that they can trust you and decide to buy from you or support you in other ways later.
This is an especially important tip if you’re an influencer or otherwise working to build your
personal brand. You want your followers to get to know you so that they can trust you and decide to buy from you or support you in other ways later.
Instagram has also provided you with a fantastic outlet for less-than-professional images and posts: Stories! Users expect stories to be authentic, candid, and straightforward.
While having some pre-created or branded stories is great, people generally expect to see posts created in the moment with the user’s smartphone.
4. Design A Theme
A theme for your fashion Instagram account can help you and your followers. If you’re unsure whether to post a particular image or select a specific outfit for your next shoot, you can easily refer back to your theme and ask yourself if it will fit well. Themes are great for making quick decisions, and they’re an excellent tool for fashion Instagram influencers.
They’re also beneficial to your followers because having a theme helps to strengthen your branding. After a while of posting images with the same theme, your followers will start to associate that theme with you and will be able to identify your posts when they see them. Potential followers who visit your profile will be able to see your grid and theme. If it appeals to them, it makes it easier for them to follow you.
Instagram themes can help you keep your fashion account looking cohesive and put together. It can also show potential followers what they can expect if they follow your account. Your theme is a quick snapshot of your account’s life and times, so give it some thought before selecting it.
@glamlifeliving is a great example of a themed account. Hannah’s account has a soft, warm theme, but her photos are often glamorous, as her handle suggests. You, too, can use your theme to tie in your branding, as she has.
5. Recreate popular posts with similar outfits.
If you have a few photos that have received a lot of attention, you know what your next few posts should be. Fashion Instagram influencers are notorious for doing this.
Keeping track of images that received a lot of attention is a great way to figure out what your audience wants to see from you. You can also use a poll in your stories to ask them what they want to see, but the best way to know is to keep track of what they engage with the most.
If you have a few photos that have received a lot of attention, you know what your next few posts should be. Fashion Instagram influencers are notorious for doing this. Keeping track of images that received a lot of attention is a great way to figure out what your audience wants to see from you. You can also use a poll in your
stories to ask them what they want to see, but the best way to know is to keep track of what they engage with the most.
This is why monitoring your Instagram analytics is one of the most important things you should do. You can know exactly what content to create and predict engagement on future posts by monitoring what resonates with your audience and comparing it to what fell a little flat.
If you had a particularly successful post, consider repeating it with a slightly different outfit. You already know that your audience enjoyed this type of post, so you’re likely to receive positive feedback again. This, in turn, can improve the overall engagement rate of your account.
6. Bonus Tip: Take Advantage of Fashion Instagram Hashtags
Hashtags are an excellent way to reach out to more people on Instagram. You can use up to 30 hashtags in a single post, and we recommend using all 30. That’s 30 free chances to be seen by your target audience. The important thing to remember here is that you must use hashtags strategically.
