Knowing how to grow your business on Instagram is an important part of your digital marketing strategy in 2020. Here are ten tips on using Instagram for business.

Why is Instagram so important for my business?

Instagram may have been made famous by aspirational travel and food photography, but these days, social media has moved to an entirely different level. Businesses of all sizes in every industry have realized that a huge base of potential customers is daily thumbing through their posts at every opportunity – in line, on the bus, at work. It’s mobile marketing that is crucial to growing your business.

How to grow your business on Instagram

Growing your business on Instagram takes thoughtful time and attention. Here are ten steps to get you started.

1. Optimize your bio

Start at the very beginning. Does your bio picture reflect your business (or you)? Do you have an engaging description of your products or services? Have you added a link to your website? Are you using clickable hashtags in your bio? If you answered “no” to any of these questions, start by refining and optimizing your Instagram bio.

2. Post great, unique content

Instagram is a visual medium, and eye-catching pictures are key. You don’t have to travel to Bali or concoct luscious desserts to get people’s attention (although it doesn’t hurt!), but you do need to focus your efforts on unique, high-quality photographs that are beautifully curated and edited. Free photo editing apps can bring a professional quality to your pictures that sets you apart from the competition.

3. Play with Instagram Live and Stories

These two tools bring your pictures to life. While a picture is a brief snapshot, Live and Stories can go more in-depth and present your company much-needed personality. They also offer a chance for interaction with polls and other widgets that offer instant feedback and easier access to links. Stories used to disappear in 24 hours, but Instagram now offers tools to organize them on your bio.

4. Tap into your industry’s hashtags (but not too much!)

Think of hashtags as signposts that direct your potential customers to your page. Hashtags organize and present content so users can easily find (and follow) their interests. Posts with at least one hashtag have more engagement than those without. Use your industry’s hashtags judiciously for the best results. Instagram allows up to 30 hashtags per post, but just because you can use that many doesn’t mean you should. Find and select the top ten in your industry, and add those as needed to each post.

5. Track your analytics

All of these hashtag strategies and posting to Instagram stories won’t mean much if you aren’t crunching the numbers, too. Use Instagram’s analytics tools to see how each post is doing. Under each post, click “view insights” to see who is checking out your content, how they got there, and who clicked a link in your bio. Analytics make the digital marketing world go ‘round. Keep track of your numbers and let them do the work for you.

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