Instagram can be a highly targeted, visual marketing channel for your brand, as well as a way to build a loyal audience that grows alongside your company. In fact, Instagram has over 500 million daily users, making it home to some of the most engaged audiences on the planet.
Sadly, countless people don’t have what it takes to grow their accounts and brands to the next level. Trust me when I say this, anyone can grow on instagram and build a strong voice and presence there.
Understanding the most effective Instagram growth techniques will help your business gain more followers and reach a larger audience. In this guide, we’ll show you how to increase instagram followers organically and skyrocket engagement while gradually building a massive following made up of real fans rather than bots or fake followers.
6 Tips on How to Get Instagram Followers Fast
Here are some strategies for increasing your Instagram followers, ranging from incorporating new features like Reels to cross-promoting content, curating your profile, and collaborating with brand ambassadors.
Whether you’re just starting out or looking to broaden your reach, these 17 Instagram tips will help you increase your followers and engagement on the platform.
1. Include reels in your content mix.
Reels are entertaining videos that you can share with your Instagram followers. There are audio, effects, and creative tools available. To reach new audiences, share them on your feed and publicly in Instagram Explore.
Brands are venturing into new territory with reels. Instagram’s beauty partnerships manager, Kristie Dash, stated in a Glossy forum that there is no one formula for success with Reels. She does, however, recommend the following strategies for gaining traction:
- Maintain unique and trend-driven content. Identify trends on Instagram and TikTok and give them your own spin. This increases the likelihood that your Reels will go viral and reach new audiences
- Make your content simple and relatable. Every Reel does not have to be a production. Lower-quality videos can outperform, if not outperform, highly-produced Reels.
- Inform your audience. In your Reels, strike a balance between education and entertainment.
Trilce Jirón Garro, the owner of the social media marketing firm TBS Marketing, concurs. “Don’t sell your products via Reels content,” she advises. “Explain the facts. Give information about your industry. “Entertain the audience.”
Trilce advises both new and established brands to incorporate entertaining Reels into their Instagram strategy. “Reels allow anyone to reach new target audiences,” she says. “There is no learning curve because reel content is lo-fi. And creators can create community-driven content that gradually builds trust, followers, and sales.”
2. Content cross-promotion
Cross-promotion entails sharing similar content across multiple social media channels. It’s a strategy for conserving time and resources. It’s also effective at increasing brand awareness and growing an Instagram audience. As a leading Instagram Marketing Agency, we highly recommend this.
Mobile users are spending more time with video and entertainment apps, with video content on social media platforms accounting for the majority of this increase. You want to increase the reach of your Instagram content, whether it’s a short video or a lengthy tutorial.
3. Create a profile grid.
Most of your Instagram followers will follow you not because of what you’ve posted in the past, but because of what you’ll post in the future. Your audience is curious about what they will receive if they click the Follow button.
Having a feed with a consistent posting schedule and theme can have just as much of an impact as many of the other growth strategies we’ve discussed above in terms of growing a following. Even a simple pattern can entice new followers, as long as it is communicated to anyone who lands on your profile at first glance.
Consider your Instagram bio and the last nine posts as your first Instagram impression. Do they communicate consistency effectively through personality, filters, colors, or layout?
Is the clickable link always leading to the same homepage, or are you also linking to fun and exciting content?
The grid layout is an often overlooked way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that’s worth following.
In fact, many accounts that take this approach are able to spend less time creating content by focusing on converting visitors into followers, producing text graphics or other content with a faster turnaround, and streamlining their overall Instagram content production.
4. Collaborate with brand ambassadors
Don’t want to pay a celebrity influencer a lot of money to market your brand? Collaborate with brand ambassadors who have a few hundred to a few thousand followers. Ambassadors are people who genuinely support and believe in your brand and will spread the word about it to their friends.
Sarah Flint, a luxury shoe retailer, reports success with its brand ambassador program, which has over 500 female members. Each ambassador has a unique discount code that entitles them to a free pair of Sarah Flint shoes after five new customers use it.
Ambassadors such as Holly Hollon attest to the brand’s shoe quality and comfort. Her Instagram posts are genuine and relatable to Sarah Flint’s customers. This assists the brand in increasing its Instagram following and earning sales.
5. Obtain followers through your loyalty program
Retailers are increasingly launching loyalty programs to encourage customers to choose one brand over another. It has worked for companies such as Sephora and Blume. Brands are leveraging loyalty programs by rewarding those who follow them on Instagram.
When Rebecca Minkoff launched its rewards program, RM Rewards, shoppers could earn points by following the brand’s Instagram account. Brands such as Blume see the value in rewarding Instagram followers. Members of the program can earn Blume Bucks by adding Instagram as a friend instead of Facebook or Twitter.
6. Promote your personal Instagram account
Growing your personal account is another popular way to increase your Instagram following—basically, make yourself the influencer. Using both the company and personal accounts can help you increase brand recognition, follower counts, and sales. Pro tip: You can also use this playbook to boost your numbers on TikTok.
It’s a strategy that has worked well for the fashion label ANINE BING. In addition to the brand’s Instagram profile, the company’s founder uses her personal Instagram page, which has over one million followers, to drive engagement and awareness.
Anine invites followers into her design studio, walks them through the design process, and even solicits feedback from them during the creative process. Anine also talks about her personal life and accomplishments, giving fans a peek behind the scenes of their favorite designer’s life.
How to Increase Followers on Instagram For Business
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