in this article we show you How to Sell Products on instagram
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending to promote their products and services in the name of selling on Instagram. Ad spend jumped 177 percent year-over-year in Q2 of this year. Impressions grew by 209 percent, and CPMs (average cost per thousand impressions) fell by 10 percent. Advertisers are spending more money than ever in the photo-sharing app, and they’re getting better at doing so. Competition is high.
Selling on Instagram: 5 Steps to Make Money
1: Convert to a business profile
Nothing novel here, but a shocking number of small business owners I talk to want to start selling on Instagram without first completing this simple step. Converting your standard Instagram profile to a business profile gives you access to a number of indispensable selling and reporting options. Before we get into those, here’s how to make the switch.
Log into your account and tap the cheesburger-looking button at the top right of your dashboard.
Tap Settings at the bottom right.
Scroll down to “Switch to Business Profile.”
Boom! You’re done. If you ever want to switch back (you won’t), just head back to the same spot and tap “Switch Back to Personal Account.”
Now! Some highlights of the features available after you’ve made the switch:
Instagram Insights. It’s not as easy on Instagram as it is, say, on Facebook, to look up a follower’s personal and demographic information. It’s even more difficult to compile that data in aggregate. Instagram Insights does the hard work for you.
2: Buoy your organic campaigns with hashtag research
Another thing that happens whenever I take over a business’s Instagram account: business owners are desperate to reach more people, and they have no idea how.
If you’re a serious business owner you might look at a hashtag and think, That’s a frivolous thing I want nothing to do with.
But the fact is, hashtags are the biggest way to make an impact with your organic Instagram campaigns.
Switching to a business profile gives you the ability to see, on a post-by-post basis, how many impressions come via hashtags, and how many of the accounts that you reached weren’t following you when they saw your post.
When you get smart with hashtags, both of those numbers will skyrocket.
3: Start running ads
Another thing I hear a lot of: I have a very slim budget and want to make the most of it. A lot of business owners think having a small budget takes them out of the running for Instagram ads, and that couldn’t be further from the truth.
If you execute effectively, you will get more for your money running low-budget paid Instagram campaigns than you will creating and running organic campaigns. And I know what you’re thinking—Unless I’m paying someone to do it for me, aren’t organic campaigns free? Yes.
But Instagram ads represent the potential for insane ROI, so if you do it right, you’re going to get your money back with plenty of interest.
4: Use Instagram shopping if you’re moving physical products
Instagram shopping is dope. The only caveat is you can’t use it if you’re selling services. If you are, feel free to skip to the next step. But if you’re an eCommerce vendor, Instagram shopping is your best friend.
A brief explanation of how it works, and how to get set up. Shopping posts look like organic posts, with the exception that when users “tap to view products,” product names and prices are revealed.
5: Partner with influencers
Influencer marketing has been on the rise for a while now, but it’s especially prominent on Instagram, and it’s especially prominent as a means of promoting physical goods. Why? Because putting your product in the hands, or draped on the shoulder, or in the stomach (if, say, you’re selling a juice) of an influencer lends it credibility with an expansive and wholly new audience.
There is a glut of millennial Instagram influencers right now who grew up using the app and have an inherent understanding of how to leverage it to accrue and maintain a loyal following. There are thousands of these tiny pockets of stardom on the app, and for a very reasonable price—most influencers charge by the follower, at $5-$10 per 1,000 followers—you can leverage them to put your product in the limelight.
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