Organic Instagram growth strategies to build your brand
1. Consistency is key
Let’s make sure you have the basics down first. To grow an Instagram account, you can’t put all your eggs in the proverbial basket and rely on one post to go viral. Most posts won’t go viral, which you means you need to find a better way to get your posts in front of your intended audience. Take a look at your posting schedule, posting frequency and content quality. What are you doing well and what are your areas of improvement?2. Invest in content production & content diversity
Engagement is no longer limited to in-feed posts. Instagram now includes metrics for new content types such as Story replies, views of IGTV episodes and Story mentions. With an ever-increasing variety of content types like Instagram Reels, there are more opportunities to increase your engagement rates and, consequently, your organic Instagram growth.3. Run promotions & contests
Audiences love giveaways, discounts and freebies, and that’s not likely to change no matter what new developments arise on social media. But what marketers post is not always what consumers want. This mismatch means that there are missed opportunities for marketers in creating social content.
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