More than 850 million people are engaging on Instagram. Instagram Marketing in the USA has doubled, since 2016, by brands integrating Instagram into their marketing strategy, and it’s expected to reach by this year 75% of marketers in the USA will integrate it in their strategies. Advertising on Instagram is enabling brands with a billion monthly active users to promote their brands and build creative brand recognition campaigns.
In this article, we’ll provide you with the best Instagram Marketing tips to set up successive strategies. Also, we offer you the best collaborating tips from Instascene through our Instagram collaboration service to help you grow your Instagram numbers.
First, Create an Instagram Business Account:
Setting up your Instagram business account whether you’re an influencer or a brand is the most important step.
It’s so easy to switch your account from Instagram settings and connect it to your relevant Facebook page and it’s very important to be clear with all your business details.
A business account gives you more valuable features that you can utilize through your campaign like:
- Instagram Insights.
- Instagram ads.
- Instagram shopping.
- Contact information and call to action buttons.
Second, Be Clear With Your Goals:
To make use of your Instagram business account effectively you should build your priorities and be clear with your goals, you are looking for:
- Brand recognition.
- New leads.
- Branding.
- Driving sales.
An Instagram business account will offer your optimization process tools that fit every goal you want to reach.
Third, Define Your Audience:
Stating your audience and defining them is the best way you can figure out your demographics to help in reaching your goals.
The most common Instagram demographics engaging is from the following profile:
- The most active profiles are between 18 and 29.
- The USA has the largest engagement on Instagram.
- The more urban areas have the most common presence on Instagram.
Fourth, Restructure Your Profile Data:
Instagram offers you 150 characters to write your BIO, which has a great impact, reflects your brand image, and tells people how and why people should follow your account.
Also, choosing the right profile photo helps enhance your business and a good display on your home affects your numbers on Instagram.
Fifth, Create Creative Visual Strategy:
Tell a story with your photos, this is the best way to succeed as Instagram is a visual medium where that doesn’t need a piece of professional photography equipment as it only should be sharp, well-lit, well-composed, and in focus.
Your visuals should be compelling as well as tell a unique story to engage and get new followers, Instagram has various ideas to use for posting:
1- Behind-the-scenes posts:
Give followers a look behind the scenes at your office, storefront, or manufacturing process.
2- Text-based images:
Only play with creative text and fonts to be creative visually and have interesting content.
3- Regrams and User Generated content:
Reposting content relevant to you and your followers is helping secure your numbers growth and engagement.
4- Instructional posts:
Teaching your followers by offering them tutorials and the best practices.
5- Videos:
Instagram offers you IGTV for longer videos, besides original videos with a maximum length of 60 seconds, where it secures several views, engagement, and impressions with your published content.
Also, you can try our service in Instascene to increase your Instagram Video Views in a shorter time.
Sixth, Creative Captions and Hashtags:
It’s preferable to include in your captions all the information needed, Instagram gives you up to 2,200 characters but it is better to be a quick quip of detailed storytelling as the best caption length for Instagram is:
- Organic posts: 138 – 150 characters.
- Instagram ads: 125 characters.
Hashtags are also a key player in increasing your visibility and discoverability, where it’s recommended to use between 5 to 9 hashtags per post and they should be relevant, niche, and encouraging (follow, swap, liking).
Seventh, Instagram Stories:
Followers expect stories to be real and original compared to your feed as it helps in building strong relationships with your followers.
You can follow one of the following strategies when using Instagram stories:
- Tell a Story.
- Get interactions.
- Aim for personal communication.
- Use a call to action.
- Be consistent.
In addition, you can use your story highlights and covers to boost your Bio, be effective and creative in this as it adds much to your Bio.
Eighth, Try Influencer Marketing:
Working with partnerships and adopting an influencer marketing strategy can increase your engagement number and followers, as it increases your brand credibility and recognition.
You can check more about the collaboration service we offer in Instascene by following the following link: Instagram Collaboration Service
To boost your Instagram campaigns/brands or even influencer accounts, we offer you a market timeless solution in Instascene where we provide you with various packages that suit any state your Instagram account in, to multiply and increase your ROI rates through collaborating with your potential influencer on Instagram to promote your services/products.
Our service is very simple and assures gaining new authentic real Instagram engagement and conversions through weekly giveaways with celebrities and famous bloggers you choose according to your campaign goals and business objectives where their Instagram accounts range from 10K up to 2 Million real followers.
Now, you can check out our Giveaway pages through (@scenemgmtt, @fitscenex, @iwinagencyyy) for more details on our other giveaway services and our Instagram influencers partners we are collaborating with.
To have a realistic integrated strategy for gaining new followers and working on your engaging numbers, you can follow the following link and have a look to our Instagram services package pricing.
