Here is everything you need to know about the Instagram Explore page, its algorithm, and how to get your business featured
What’s the Instagram explore page?
Instagram explore page is like a discovering posts tool, it displays posts you don’t see on your feed. It shows the most-liked content at the time of your visit. Instagram Explore page displays various kinds of posts, it includes posts similar to the ones you liked and engaged to, posts liked by your followers whom you engage with the most, posts from similar accounts to the ones you’re following, and posts with engagement rate.
Instagram explore page rules don’t only apply to posts, it also allows you to view Instagram stories and IGTV videos from relevant accounts to the ones you’re following, which helps you find more accounts sharing the content that interests you, it also helps these accounts finds more of their audience. It also allows you to see Instagram stories shared from locations near you and some of the top live videos shared at the moment.
On a side note, the content shown to each user on the Instagram Explore page is different from one another based on whom they follow and what kind of content they like and engage with.
Why use the Instagram Explore page?
If you’re a brand, business owner or an influencer Instagram explore page should be on top of your top strategic list. Getting on your Instagram Explore page will help you gain more likes, reach, and engagement than usual, it can help you build brand awareness amongst your audience, and it will also help you in selling your products online and easily approaching new customers and not random customers, it will help you approach targeted and detailed customers and unlike Instagram ads, it’s totally for free!
How to get on the Instagram Explore page?
To have your posts included in the Instagram Explore page you need to follow a few simple tricks:
- Create unique and different content that is relating to your target market, you need to post photos and videos that are relating to your brand but will also interest your audience and stand out in the Instagram explore page in order for people to click on it and engage with it.
- Schedule your posts to meet your audience active times worldwide, this trick will help your posts receive engagement all day long.
- Add a call to action to your caption to encourage people to interact with your post, whether with a like, comment or repost.
- Make sure to include in your post your location, relatable hashtags and to tag other users or brands in your Instagram post.
- Repost viral content on your Instagram profile, because Instagram tends to promote these type of content because other users are searching, viewing and engaging with this content. Once your content goes viral and people shows interaction to it, Instagram will automatically take notice to your account which will allow your account to gain more followers, engagement and reach.
In conclusion, the more engagement you get on Instagram posts, the more people will see your Instagram post and be introduced to your business. This goes for its performance within the new Instagram algorithm feed, and its ability to be seen on hundreds or thousands of people’s Instagram explore page.
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