In 2017, 85% of companies used influencer marketing, with 90% agreeing that it is the most effective form of marketing.
Because of the increased use and popularity of influencer marketing, many people have decided to become influencers. However, becoming an influencer brand takes a significant amount of time, effort, and energy.
Many of them are unsure of where to begin, what to do, or how to build their brand.
8 Ways to Strengthen Your Influencer Brand
This post will provide aspiring influencers with some of the most effective methods for beginning to build your influencer brand.
1. Lay Your Foundation in the Correct Places
As an aspiring influencer, you must lay a strong foundation. You must have a strong online presence in order for people to find you.
When considering social channels, start small and focus on one or two platforms where your target audience spends the most time. For example, if you write a parenting blog aimed at mothers in the Midwest, you may discover that the mothers you want to reach do not use Twitter.
Don’t squander your time maintaining a social presence on a platform that will not assist you in initiating conversations with the people you want to reach!
2. Set specific and small goals for yourself.
Set attainable goals for yourself as you progress on your path to becoming a successful influencer.
Consider thinking outside the “followers box.” It’s easy to get caught up in increasing your number of followers, but other metrics are just as important! Discover various methods for keeping your followers engaged and active on your social profiles. The old adage “quality over quantity” is true. Take note of engagement metrics such as the number of likes, comments, and shares.
Assess your progress by asking questions with measurable answers. Is your content attracting the attention of x% of your followers? Do you notice an increase in new followers when you post certain types of photos?
3. Conduct “What Works” research
You must always strive to create high-quality content. Determine the type of content that is going viral on the internet and the mechanism behind its success. Work on reverse engineering that success if at all possible.
Memes, for example, are currently very popular on social media and could be used to engage your audience; however, make sure the humour is relatable and relevant to your niche.
If you come across content that is gaining a lot of traction on social media, look into how it evolved. What was the inspiration for the success of this content? Invest some time and research to learn what works and what doesn’t, and whether the same approach could work for your own content.
4. Keep in mind that your brand reflects who you are.
As an aspiring influencer, make sure that whatever you do has a positive impact on your brand. Make it a point to define your brand in terms of who you are and what you stand for. Similarly, you should consider only working with brands that complement your personal brand.
If your value system does not align with the value system of a brand, it is best not to collaborate with them. Otherwise, the collaboration may have a negative impact on both the brand and your image.
This starts with developing principles and personal philosophies that are sensitive, thoughtful, and accepting of others’ perspectives. Whatever you say or do has an immediate impact on the brand.
Koa Organic Beverages collaborated with fitness micro-influencers to promote their product. The beverage contains organic fruits and is ideal for fitness enthusiasts. Andrea Taylor was one of the fitness influencers.
The campaign was a success, and Andrea’s picture received over 800 likes. This is one of
the best examples of how the brand’s and influencer’s values aligned, resulting in the campaign’s success. If you read the comments on the post, you’ll notice that the audience of the influencer liked it.
5. Captivate Your Audience
You must ensure that you leave a lasting impression on the minds of your followers. You can use your social media platforms to share high-quality content or images. You must also ensure that the content is interesting.
The goal of enthralling your followers is to boost your engagement rate, visibility, and active follower count. To implement a perfect visual strategy, you must invest time, energy, and possibly money. This will also assist you in raising the amount you can charge per post.
As your brand grows, you may be able to hire a team of experts to help with photography and editing, as many top influencers do. Meanwhile, there are (thankfully!) affordable tools and services that can provide helpful editing support at any stage.
Mendr, for example, functions as a full-fledged editing team. Certified professionals perform high-quality editing for you when you use this app. You can remove objects or people from your photo’s background, change the colours, swap certain objects for something else, and so on.
Many influencers use this tool as a secret weapon to improve the visual appeal of their
photos without having to invest in tools or training.
6. Always Speak in Your Own Voice
Never impersonate another person’s voice if you want to be a successful influencer. You must find your own authentic voice. Brands prefer to work with an influencer who can generate high-quality, authentic stories about their product.
Throughout your professional career, you must maintain the authenticity, honesty, and originality of your work. This will assist you in increasing engagement, generating organic traffic to your website, and increasing visibility. Authenticity and originality will also assist you in gaining new followers.
The image below is a screenshot from Omar El-tutorial Takrori’s video. He is a professional freelance photographer with 8.8K YouTube subscribers. The tutorial video discusses how to use Adobe Lightroom.
He shared Adobe Lightroom tips and tricks based on his own experience. The video has received over 147K views and 2.4K likes. Because he is a professional photographer, the video is unique and authentic.
7. Remain Consistent in Creating Useful and Strategic Content
It is critical for an influencer to continue creating content. Make sure your followers will find this content useful, informative, engaging, and beneficial. This will assist you in establishing yourself as an effective and successful influencer.
When you create a useful and engaging video, blog post, or image, your followers will be immediately drawn to it. You could even poll your followers to see what tips or guides they’d like to see next.
Samantha Jane is a beauty influencer with 58K YouTube subscribers. Her videos feature makeup tutorials, shopping hauls, reviews of new beauty products, and beauty advice.
She regularly posts videos, at least two per week. And all of her videos are of high quality, informative, engaging, and useful to her audience. She’s a great example of an influencer who consistently creates and posts useful content for her subscribers.
8. Pay Attention to Your Fans
It’s critical to listen to the feedback of your current followers as you test and learn. Their requests and insights can be a great source for new ideas and relationship building, which is an important step in developing a winning strategy to become a successful influencer.
Whenever you receive positive feedback, go ahead and thank your customer right away. However, if you receive negative feedback, acknowledge it and work to resolve the situation. This is a simple but effective method for strengthening your existing customer relationships.
This will undoubtedly assist you in becoming an effective and successful influencer who stands out from the crowd. Build a brand that is distinct and distinct from other influencers in your niche.
